With new hardware installed for some cars and software updates for others, Porsche has just dropped a new feature to make staying connected and entertained on the go even more convenient than ever. Sure, some of the most entertaining moments in a sports car are best enjoyed with the infotainment muted and engine roaring, but that’s not always possible with speed limits and traffic congestion, and some Porsche models these days don’t even have engines at all, like the new Macan.
Porsche
Porsche is a German sports car manufacturer and part of the broader Volkswagen Group since August 2012. Founded in 1931 by Ferdinand Porsche, the brand is most famous for the 911 line of sports cars, which first launched in September 1963. But it was the Porsche 356 that came first, and subsequently, Porsche has expanded its model lineup to include a variety of sports cars, supercars, SUVs, sedans, and even EVs. Porsche has a rich history in motorsport, with 19 outright Le Mans victories to its name, among various other titles.
- Founded
- 1948
- Founder
- Ferdinand Porsche
- Headquarters
- Stuttgart, Germany
- Owned By
- Volkswagen
- Current CEO
- Oliver Blume
It’s A Connected Lifestyle
Big-dollar cars need to extend key facets of their driver’s daily life into their motoring experience. That’s why car interior design, features, and connected technologies so often have their roots in the devices, colors, styles, and interfaces owners encounter elsewhere in their day. This leads to Porsche’s latest infotainment feature release: in-dash YouTube. The world’s most-used video platform is now standard in the 911, Taycan, Cayenne, and Panamera, following its debut in the new, all-electric Porsche Macan SUV. After its debut there, Porsche will now install YouTube functionality as standard to the four additional models and offer a retrofit (via a free, over-the-air software update) to drivers of existing vehicles built with in-car video functionality.
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The latest OTA update also brings improved functionality to Apple CarPlay.
Porsche suggests that drivers can capitalize on their latest PCM addition by checking out reviews of points of interest along their road-trip route, or access videos that reveal the best driving roads in a given area. The automaker is also launching a new YouTube video series called ‘Spot on’, with helpful videos that encourage owners to understand the functions of their vehicles, right from the dash. Of course, if you’re looking to kill a few minutes while fast-charging your EV or waiting to pick up a friend, you can always catch up on your favorite channel’s most recent upload, too. There’s no charge for using YouTube, and no subscription is required. Similarly, Mercedes has added TikTok and selfie cameras to some cars.
Distraction Free Viewing
To combat distraction, video can only be played on the central PCM screen while the car is stationary. An optional front passenger-side display screen is available in the Cayenne, the Panamera and the Taycan, but it can’t be seen from the driver’s seat. In these models, the video feed shifts automatically to the central display when the vehicle comes to rest.
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Those large screens just got a lot more useful.
Expect to see more of this as infotainment systems continue to drive vehicle purchase decisions. Today, you’ll currently find YouTube functionality built into Volvo and Polestar models, and it’ll roll out to other manufacturers using built-in Google functionality in the future.
