Bentley Adds 15 New Ways To Customize Your Luxury Car

Key Takeaways

  • Bentley adds 15 new satin paint colors to its lineup, catering to the growing demand for unique finishes.
  • Satin paint is created by hand at Bentley’s Excellence Center for Bespoke Paint, taking 55 hours to complete.
  • New satin colors, developed by Bentley’s Dream Factory, promise to enhance the look of every vehicle in the lineup.

Bentley is expanding its line of satin paint finishes from the factory due to high demand. The company wants to add more to the incredibly popular bespoke Mulliner line with greater offerings than ever, allowing customers to create the Bentley models that best speak to them. 15 unique colors have been added to the lineup, letting you choose from all colors of the rainbow without actually having to choose the rainbow.

Bentley

Bentley Motors Limited is a British manufacturer of luxury automobiles. Its early history (particularly during the 1920s) is marked by several wins in the 24 Hours of Le Mans endurance race, and although the brand still competes in various motorsport disciplines around the world, it’s become synonymous with Rolls-Royce (once its owner) as a purveyor of exquisite luxury goods and fine design. Its Mulliner division creates ultra-exclusive bespoke vehicles, carrying on a long-standing tradition of coachbuilding that H.J. Mulliner & Co. started in 1897.

Founded

18 January 1919

Founder

Walter Owen Bentley

Headquarters

Crewe, England

Owned By

Volkswagen Group

Current CEO

Adrian Hallmark, as of October 1 2024

Satin paint has been exploding in popularity recently, with automakers from Ford to Rivian offering matte paint options as a way for buyers to set their vehicles apart. The colors diffuse the light across the bodywork instead of reflecting it back as gloss paint does, and the process of creating it, whether a wrap or handcrafted into the finish, is time-consuming and expensive. This makes it a perfect option for Bentley and a great way for you to set your Continental GT apart.

How Is Satin Paint Created?

The satin finish is hand-applied by expert Bentley paint technicians at the company’s Excellence Center for Bespoke Paint. The vehicle first arrives in the gloss color of choice before it’s hand-sanded, cleaned, masked, and then dusted and cleaned once more to set the perfect scene for the satin process. This involves taking a clear lacquer and hand-applying it in two stages, ensuring perfect uniformity.

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The entire process takes 55 hours and then must be inspected by an independent Production Quality Team that ensures every surface is near to perfect, otherwise more hours are tacked on. Not every color can be given a satin finish, as the look has to be up to Bentley’s paint standards. Each new color chosen was developed by a team at Bentley’s Dream Factory in Crewe, England, and the company says it will bring out the sculptural lines in vehicles like the Bentayga better than ever before.

Bentley Satin Paint Options
Carbuzz

The Satin Colors Chosen

Here is the full list of satin options you can now choose from:

  • Anthracite Satin
  • Royal Ebony Satin
  • Storm Grey Satin
  • Light Sapphire Satin
  • Sequin Blue Satin
  • Topaz Blue Satin
  • Orange Flame Satin
  • Alpine Green Satin
  • British Racing Green Satin
  • Candy Red Satin
  • Cricket Ball Satin
  • Extreme Silver Satin
  • Light Grey Satin
  • Arctica Satin
  • Old English White Satin

Related

Bentley Showcases Mulliner’s Seemingly Endless Customization Options At Auto China

The luxury brand revealed a one-of-one Continental GT Convertible S alongside several Mulliner vehicles, including the exclusive Batur grand tourer.

All these colors will be available across Bentley’s entire range, including on the recently announced Mulliner Batur Convertible that says goodbye to the brand’s glorious W12 engine. Pricing hasn’t been announced for these new colors, but don’t be surprised if they add five figures to your total.

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